To launch the most anticipated car of the electric era of Volkswagen, we took the spirit of the old VW bus- and showed the world that the way forward is seeing the future half-full.
The spot launched during the Macy’s thanksgiving parade and it became and instant hit with VW bus enthusiasts and the wider public.
Director: Martin De Thurah, Editor: Kirk Baxter, Travis Moore, Prod Co: Epoch
Press: LLBO, Creative Review
We also launched a massive OOH campaign nationwide across the United States.
