For Super Bowl LVIII, Budweiser wanted to go back to its roots, and bring back the Clydesdales to the spotlight. And what better way to make horses deliver than to make a delivery only horses can make: when no truck would do the trick. Add in a Labrador and the result is a spot in the top 10 of the USA Today Admeter.
Directed by Henry-Alex Rubin, Prod Co: Smuggler
Credits:
ECD: Alex Abrantes
CD: Laszlo Szloboda, Daniel Grech
Creatives: David Justice Green, Lara Polovina
CCOs: Gabriel Schmitt & Michael Aimette
FCB NY, 2024
Press: