cd/writer
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Mike's Hard Lemonade

 Mike’s Hard Lemonade set out to do the impossible: break the dominance of beer over the South American market. This spot aired in all of their major markets including Argentina, Brazil, Peru and Colombia.

Credits:
ECD: Alex Abrantes
CD: Laszlo Szloboda
Creatives: Chloe Bayhack, Caroline Mortensen, Rey Martinez, Waimuck Sei, Bernie Watt, Andres Sanchez, Ravi Singh
CCO: Gabriel Schmitt & Michael Aimette
FCB NY, 2023

Director: Martin Holzman