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A TV spot we did to scare teens away from smoking.
Nicotine hacks the brain just like a virus infects a computer. This is a fact that teens find much scarier than finding out that “nicotine changes the pathways in their neurons to form an addiction”.
Credits:
Senior Writer: Laszlo Szloboda
Senior AD: Akos Papp
ECD: Gary Resch
CCO: Ari Halper
FCB NY, 2018
Director: Carl Eric Rinsch
Production company: MJZ